Home / Operations & CRM / The customers you already had, asked back.
Operations & CRM · Database reactivationEvery business has them: people who came in once, spent money, were perfectly happy, and simply never returned. Not because anything went wrong — because life moved on and nobody ever asked. This is the monthly campaign that asks them, one segment at a time.
Or call and talk it through: (305) 215-6132That is the published price for this service. Buy it on its own, or fold it into a monthly plan — plans start at $297 a month and the pricing page builds any combination you like and shows the total before you commit.
Reactivation is the least glamorous thing on this site and it is usually the first thing I would turn on for a business with any history behind it. You are not buying attention from strangers. You are re-opening a conversation with people who already know where you are, what you charge and what it is like to deal with you. That is a much shorter distance to travel than a cold ad.
It runs monthly, not once. A single blast catches whoever happens to be free that Tuesday and misses everyone else, so the list gets segmented by how long since they last bought and what they bought, and each month a different slice gets a different, honest reason to come back. Somebody who ignored March is not written off; they get a better reason in April.
AI drafts the messages, which is what makes running this every month affordable at all. It is not what sends them. I read and edit every campaign before it goes out, because a win-back message that reads like it came from a machine does more damage than sending nothing. This one often pays for itself — that is the honest word and I am not going to trade it for a number I cannot back up.
Most owners think they do not have one. Between the POS, the card terminal, the booking tool and the invoices, there is almost always more history than expected.
Something true — a service they are overdue for, a season, a change in the shop. Not a manufactured emergency.
You approve the first campaign before it sends. After that you get told what is going out rather than asked to write it.
Different segment, different message, same schedule. The reporting says who came back, not just who opened.
about $120/mo at roughly 5,000 contacts
That is the platform only. Writing and sending the campaigns is still your evening.
$299/mo
One published price, one invoice, and the work is done for you rather than handed to you as software.
Figures are typical market ranges shown for illustration, not quotes from named providers. Many vendors price by seat, contact or location and keep pricing behind a sales call.
It is a campaign aimed only at people who have already bought from you and then stopped. Not new leads, not your regulars — the middle group everybody forgets. They get a message that acknowledges the gap and gives them a straight reason to come back in, and it goes out every month to a different part of the list.
Often, and 'often' is the word I mean. Reaching people who already bought from you costs far less than reaching strangers, so it does not take many returning customers to cover it. But often is not always, and I will not attach a number to it before I have seen how big your list is, how old it is and what a typical ticket is worth. If the list is too thin, I will tell you to spend the money somewhere else first.
Usually yes, if there is a phone number or an email attached to them. Names alone are not a list. Part of the first month is going through what your systems actually hold, exporting it, and telling you plainly whether there is enough there to work with before you keep paying for it.
They should never see it. Anyone who has been in recently gets suppressed, which is both a courtesy and basic arithmetic — there is no sense putting a come-back offer in front of somebody who is already coming back at full price.
No. AI does the drafting, which is why a monthly campaign is affordable to run at all, and then I read and edit it. Your customers are people who have stood in your shop. Sending them something nobody bothered to read is worse than sending nothing.
Not on this. Growth, marketing and website services — including the website care plan — are month-to-month with no long-term commitment, and you can prepay annually for up to two months free. Payment processing is a separate thing: it is a merchant account and it has its own terms, which I go over with you personally on the free review so everything is clear before you decide.
Yes, any month. There is no cancellation fee and no notice period to argue about on the month-to-month services — I would rather earn the next month than hold you to a term you regret. If you cancel a website plan the domain is yours, registered in your name, and you can take the site elsewhere.
The steady monthly contact, for the whole list rather than the lapsed part of it.
Read moreThe other side of the same idea: customers you already have, bringing you ones you do not.
Read moreOne place the customer history lives, so there is something to reactivate next year.
Read moreThe Growth Audit is free and takes about two minutes to request. I look at what you have now and tell you straight what would move the needle first -- and what would not.
Prefer to talk now? Call or text (305) 215-6132Pricing shown is the published Rich The Payment Guy rate for this service and is what you pay; third-party platform costs, where a tool is delivered through one, are included in that monthly. Comparison figures are typical market ranges shown for illustration, not quotes from named providers. Individual results vary.