Home / Websites & Ordering / The site sells your actual work, not a photograph of somebody else's.
Websites & Ordering · Salons & spasNobody picks a colorist from a paragraph. They pick from a photograph of hair that looks like theirs, on a head that looks like theirs, taken in your light. Everything else on a salon site — the menu, the booking button, the bios — exists to convert somebody who has already seen that photograph.
Or call and talk it through: (305) 215-6132Designed and built for your business, one time.
The same published price wherever you are and whatever you do. It can be bought on its own or folded into a monthly plan on the pricing page.
A salon site is a portfolio pretending to be a website. The client is answering one question — can these people do this to me — and no sentence answers it. A stock image of a woman in a robe with cucumber over her eyes says you had nothing of your own.
Somebody comparing three salons treats the pictures as the evidence, so range matters as much as quality. Different textures and skin tones, short and long, a color correction, a blowout, extensions, a men's cut if you take men. People scroll until they find themselves or leave.
Hiding the price list does not protect the sale. It sends the client to the salon that published one. Write out every service — not eight category headings — with what you charge, and the word from where length or density genuinely moves the number.
Two things belong beside each price. How long it takes, because the client is fitting it around a work day; and whether it starts with a consultation or a patch test, because finding that out on arrival earns a bad review that has nothing to do with the work.
Most salons already run a booking system, and the site's job is to hand off to it cleanly rather than replace it. The button belongs in the header, beside each service, and under the photographs — not once, at the bottom. If you take a deposit, say so before they book.
Where a client should not be self-booking — a color correction, extensions, anything you want to see first — the page says so and routes them to a consultation. A system that lets somebody reserve ninety minutes for a four-hour job is worse than none.
Off the phones, out of the grid, wherever they live. If thirty is a stretch, the site needs a shoot first.
Every service, your prices, the timings, and which ones need a consultation. Owners put this off, and it is the part that sells.
Who works there and what they are known for. A stylist with a name gets requested; our team does not.
Which system, what it does well, and what you want it to stop doing. The site gets built around it.
$1,000+/mo once the build is amortized
The usual shape: a project fee up front, then a retainer that covers the site and the search work together.
$750 up front, then $99/mo
One published price, one invoice, and the work is done for you.
Figures are typical market ranges shown for illustration, not quotes from named providers. Many vendors price by seat, contact or location and keep pricing behind a sales call.
Photographs of work you did, on clients who look like the clients you want. Then a full priced menu with timings, the stylists by name, your deposit policy, and a booking path never more than one tap away.
Yes, with from where the number genuinely varies. Withholding prices does not stop somebody shopping around; it moves the shopping to a salon that published theirs.
I would rather not. It is the one thing on a salon site that cannot be faked. A phone by a window covers more than owners expect, and an on-site filming day is priced separately if you want it shot properly.
No. The site links or embeds into whatever you already run, and the front desk keeps working the way it works. The site is not a reason to replace it.
The grid is doing real work and it is worth keeping. It is also rented, it is not what appears when somebody searches your town, and it cannot hold a priced menu. The longer answer is here.
Not on this. Growth, marketing and website services — including the website care plan — are month-to-month with no long-term commitment, and you can prepay annually for up to two months free. Payment processing is a separate thing: it is a merchant account and it has its own terms, which I go over with you personally on the free review so everything is clear before you decide.
Yes, any month. There is no cancellation fee and no notice period to argue about on the month-to-month services — I would rather earn the next month than hold you to a term you regret. If you cancel a website plan the domain is yours, registered in your name, and you can take the site elsewhere.
Where the photographs and the short-form clips come from when you do not have them.
Read moreFor the calls that come in while both chairs are full.
Read moreThe rest of it: card fees, reviews, rebooking and the front desk.
Read moreThe Growth Audit is free and takes about two minutes to request. I look at what you have now and tell you straight what would move the needle first -- and what would not.
Prefer to talk now? Call or text (305) 215-6132Pricing shown is the published Rich The Payment Guy rate for this service and is what you pay; third-party platform costs, where a tool is delivered through one, are included in that monthly. Comparison figures are typical market ranges shown for illustration, not quotes from named providers. Individual results vary.