Home / Content, Local & Social / Ads that get built, watched, and switched off when they stop working.
Content, Local & Social · Paid adsMost small-business ad accounts are not losing money because the ads are bad. They are losing it because nobody has opened the account since the week it was set up. I build the campaigns, watch what they actually bring back, and kill what does not earn its place.
Or call and talk it through: (305) 215-6132That is the published price for this service. Buy it on its own, or fold it into a monthly plan — plans start at $297 a month and the pricing page builds any combination you like and shows the total before you commit.
Paid ads are the one channel where you can decide on Monday to be in front of people and be in front of them on Tuesday. Everything else on this site compounds slowly. Ads do not compound at all: you rent the attention, and the moment you stop paying it goes away. That is worth knowing before you start, not after.
The most important thing about the price is that there are two separate bills, and only one of them is mine. The management fee covers the work: building the campaigns, writing the ads, wiring up tracking, and going through the account every week. The ad spend is a completely separate amount that you pay to Google and Meta directly, on your own card, inside your own ad account. I never take it, never mark it up, and never bundle it into my invoice. Any agency that will not tell you plainly which is which is telling you something.
The other honest thing: ads magnify whatever is already happening. If the phone gets answered and the site says what you do, paid traffic works. If calls ring out and the landing page is a homepage from 2016, ads just make you lose money faster. When somebody asks me for ads and the receiving end is broken, I say so before I take the budget.
Before a single ad runs. What you make on an average job, and how many inquiries turn into one. Everything about the budget follows from that number.
Your ad account, your name, your card on file. You keep the history and the data whether or not you keep me.
The first few weeks are mostly cleanup — cutting the searches and placements that were never your customer. That is where the early savings are.
What went out, what came back, what I changed and why. Including the month where the honest answer is that it is not paying for itself.
$300–$600/mo per tool
Priced per seat, per contact or per location, and you are the one who logs in and does the work.
$500/mo
One published price, one invoice, and the work is done for you rather than handed to you as software.
Figures are typical market ranges shown for illustration, not quotes from named providers. Many vendors price by seat, contact or location and keep pricing behind a sales call.
No, and this is the part worth being clear about. The management fee is what you pay me for building and running the campaigns. The ad spend is paid straight to Google and Meta from your own card, in your own account, at whatever daily budget you set. They are two separate bills from two separate places, and you can see the platform one yourself at any time.
It depends on your category and how many other businesses are bidding in your area, so anyone quoting you a number before looking is guessing. The figure that decides it is what one customer is worth to you. Start at a level that produces enough inquiries to learn from, and raise it only when the last raise paid.
It depends on whether people go looking for what you sell or have to be reminded they want it. Emergency plumbing, towing, locksmith — that is a search, so Google. A med spa package, a new menu, a seasonal offer — nobody searches for that, so Meta. Plenty of businesses eventually run both, but not on day one.
You do. It is set up in your name with your billing details, and the conversion history stays in it. If we ever part company you keep the account, the data and the learning, which is not how every agency does it.
The traffic stops that day. Ads do not build anything that keeps working after the budget ends, which is the honest difference between them and the search and profile work. Most businesses that stay on ads long term run them on top of something that does compound, rather than instead of it.
Not on this. Growth, marketing and website services — including the website care plan — are month-to-month with no long-term commitment, and you can prepay annually for up to two months free. Payment processing is a separate thing: it is a merchant account and it has its own terms, which I go over with you personally on the free review so everything is clear before you decide.
Yes, any month. There is no cancellation fee and no notice period to argue about on the month-to-month services — I would rather earn the next month than hold you to a term you regret. If you cancel a website plan the domain is yours, registered in your name, and you can take the site elsewhere.
Paying per lead and paying per click are two different buys. Which one belongs at the top of your account.
Read moreThe pay-per-lead unit that sits above the regular ads, where your category is eligible for it.
Read moreThe traffic you do not rent. Slower to arrive, and it does not stop the day the budget does.
Read moreThe Growth Audit is free and takes about two minutes to request. I look at what you have now and tell you straight what would move the needle first -- and what would not.
Prefer to talk now? Call or text (305) 215-6132Pricing shown is the published Rich The Payment Guy rate for this service and is what you pay; third-party platform costs, where a tool is delivered through one, are included in that monthly. Comparison figures are typical market ranges shown for illustration, not quotes from named providers. Individual results vary.