Home / Websites & Ordering / The first thing your site has to say is where you actually go.
Websites & Ordering · Home servicesThe most common reason somebody leaves a trade website is not the price and it is not the design. It is that after thirty seconds they still could not tell whether you come out to where they live. Everything else on the page — the work, the license, the emergency line — sits downstream of that one answer.
Or call and talk it through: (305) 215-6132Designed and built for your business, one time.
The same published price wherever you are and whatever you do. It can be bought on its own or folded into a monthly plan on the pricing page.
Write out the towns, the neighborhoods and the ZIP codes. Not a map graphic with a circle drawn on it, and not and surrounding areas — actual names, in text, because that is what a person scans for and what a search engine can read. If you schedule differently past a certain distance, say that too.
The edge of the area matters as much as the middle. Trades lose money in two directions: turning down work in a town they would happily have driven to because nobody knew they went there, and driving forty minutes to quote a job they were never going to take.
Nobody can evaluate a trade from the outside. They can evaluate two photographs. A before-and-after pair labeled with what the job was, and roughly how long it took, does more than any paragraph about craftsmanship — and it works better when the before is genuinely ugly.
Next to it goes the paperwork: your license number and the board that issued it, written out so it can be checked; that you carry liability insurance and cover the people you send; any manufacturer certifications you hold. Homeowners are told to verify these and most trade sites make it impossible.
A burst pipe at eleven at night and a kitchen remodel in the spring are not the same visitor and should not land on the same page. The emergency one needs a number, hours, and an honest sentence about how quickly somebody gets there. Not a form. The planned one needs photographs, scope and how a quote works.
If you do not take emergency call-outs, say so clearly — half the value of that page is stopping the call you cannot serve at midnight. If you do, be straight about how after-hours work differs, described in words if you would rather not publish numbers.
Every town you will drive to, the ones you will not, and where the line moves for a big enough job.
Off the phone. Six good pairs with the job named beat sixty unlabeled photographs nobody can interpret.
License number, issuing board, insurance, manufacturer certifications, years in the trade. It goes up as you send it.
The ones that let you decide whether it is a job. The quote form asks those and nothing else.
$1,000+/mo once the build is amortized
The usual shape: a project fee up front, then a retainer that covers the site and the search work together.
$750 up front, then $99/mo
One published price, one invoice, and the work is done for you.
Figures are typical market ranges shown for illustration, not quotes from named providers. Many vendors price by seat, contact or location and keep pricing behind a sales call.
Your service area written out in text, the work you take and turn down, before-and-after photographs labeled with the job, your license number and insurance, emergency availability, how a quote works, and a short form.
As a written list of towns, neighborhoods and ZIP codes, near the top, in text. An image of a map is invisible to search and unreadable on a phone, and and surrounding areas answers nobody.
Yes, more than almost anywhere. A stock shot of a smiling technician tells a homeowner nothing; a labeled before-and-after tells them what you would do to their house.
Both, with different jobs. The number is for the person whose ceiling is leaking now. The form is for the planned job, and it should be short. If calls get missed while you are on a roof, a text back stops them dialing the next name.
Because both end at the same place: somebody typing your name into a phone before letting you into their house. I will not promise you a number of leads. What changes is that the result they find is yours.
Not on this. Growth, marketing and website services — including the website care plan — are month-to-month with no long-term commitment, and you can prepay annually for up to two months free. Payment processing is a separate thing: it is a merchant account and it has its own terms, which I go over with you personally on the free review so everything is clear before you decide.
Yes, any month. There is no cancellation fee and no notice period to argue about on the month-to-month services — I would rather earn the next month than hold you to a term you regret. If you cancel a website plan the domain is yours, registered in your name, and you can take the site elsewhere.
The rest of it: taking payment in the field, deposits, reviews and the phone.
Read moreFor the calls that land while you are under a sink or on a roof.
Read moreThe safety net: every call you cannot take gets a text within seconds.
Read moreThe Growth Audit is free and takes about two minutes to request. I look at what you have now and tell you straight what would move the needle first -- and what would not.
Prefer to talk now? Call or text (305) 215-6132Pricing shown is the published Rich The Payment Guy rate for this service and is what you pay; third-party platform costs, where a tool is delivered through one, are included in that monthly. Comparison figures are typical market ranges shown for illustration, not quotes from named providers. Individual results vary.