Home / Websites & Ordering / What you stock, when you are open, and whether it is worth the drive.
Websites & Ordering · RetailSomebody is three blocks away in a car with a phone in their hand. They want to know whether you have the thing, whether you are open right now, and whether the drive is worth making. A retail site that answers those three turns a search into a person walking through the door.
Or call and talk it through: (305) 215-6132Designed and built for your business, one time.
The same published price wherever you are and whatever you do. It can be bought on its own or folded into a monthly plan on the pricing page.
Open right now is the first one, and small retail gets it wrong most often. Hours belong on the site, they have to match your Google listing, and holiday hours have to be set before the holiday. Wrong hours do more damage than a plain design: the customer does not conclude the site is stale, they conclude you closed down.
The second is what you carry — brands, lines and categories, written out, because that is what people type. Just as usefully, what you deliberately do not carry. The third is whether the trip is worth it, and that is answered with photographs of the inside of the shop rather than adjectives.
This decision shapes the whole build and most retailers put it off. One version of the site exists to get somebody into the store: what you stock, who you are, where to park. The other takes money over the internet, which means a catalog, stock counts, shipping rules, returns and somebody packing boxes on a Tuesday night.
Both are legitimate. What is not is an Online Store button leading to four products nobody has touched since launch. If you want to sell, that is the e-commerce side. There is also a middle option: publish the catalog without a checkout, so people browse and then call or come in.
Unless your point of sale feeds the website live, the site cannot claim something is on the shelf and should not try. What it can do is be specific about what you carry rather than what is in the building this minute, and then make checking trivial.
Text us and we will look is a good answer when it is written as an offer instead of buried as an excuse, and it beats a stock number that turns out to be wrong. If you hold items, say how long a hold lasts.
Bring people in, or sell online. If it is genuinely both, we sequence it so neither ships half-finished.
Everything you carry, and everything you get asked for and do not. That list is most of the search value the site will have.
Aisles, window, counter, people. The room is what makes the drive feel worth making.
Site and Google listing have to agree, and the listing is usually what a customer sees first.
$1,000+/mo once the build is amortized
The usual shape: a project fee up front, then a retainer that covers the site and the search work together.
$750 up front, then $99/mo
One published price, one invoice, and the work is done for you.
Figures are typical market ranges shown for illustration, not quotes from named providers. Many vendors price by seat, contact or location and keep pricing behind a sales call.
The brands and categories you carry and the ones you do not, hours that match your Google listing, price bands, photographs of the actual shop, parking and which door, and a plain way to ask whether something is in.
Not automatically. Selling online is a second business with packing, shipping and returns in it. If you do want to sell, that is the e-commerce conversation.
Only if your point of sale can publish it, and most small-shop setups cannot do it reliably. I would rather list what you carry than show a stock count that is wrong by lunchtime.
Change them in both places, and treat the Google listing as the more urgent since it is what people see first. If that keeps slipping, it is what profile management covers.
The listing gets you found and the site is where somebody decides, and Google weighs what the profile points at. The longer answer is here.
Not on this. Growth, marketing and website services — including the website care plan — are month-to-month with no long-term commitment, and you can prepay annually for up to two months free. Payment processing is a separate thing: it is a merchant account and it has its own terms, which I go over with you personally on the free review so everything is clear before you decide.
Yes, any month. There is no cancellation fee and no notice period to argue about on the month-to-month services — I would rather earn the next month than hold you to a term you regret. If you cancel a website plan the domain is yours, registered in your name, and you can take the site elsewhere.
The other side of the fork: catalog, checkout and the processing behind it.
Read moreThe listing that decides whether anyone reaches the site at all.
Read moreThe rest of it: terminals, margin, reviews and repeat customers.
Read moreThe Growth Audit is free and takes about two minutes to request. I look at what you have now and tell you straight what would move the needle first -- and what would not.
Prefer to talk now? Call or text (305) 215-6132Pricing shown is the published Rich The Payment Guy rate for this service and is what you pay; third-party platform costs, where a tool is delivered through one, are included in that monthly. Comparison figures are typical market ranges shown for illustration, not quotes from named providers. Individual results vary.