Home / Content, Local & Social / One logo, one set of colors, used the same way everywhere.
Content, Local & Social · Logo & brand kitA logo drawn properly, the colors and type that belong with it, business cards laid out ready to print, and an email signature that matches. One time, so the branding stops being the thing you apologize for.
Or call and talk it through: (305) 215-6132Designed and built for your business, one time.
That is the published price for this service. Buy it on its own, or fold it into a monthly plan — plans start at $297 a month and the pricing page builds any combination you like and shows the total before you commit.
Most local businesses do not have a design problem. They have a consistency problem. There is a logo somebody made in a hurry, a slightly different one on the van, a third that got stretched to fit the Facebook header, and business cards from an era with a different phone number on them. To a customer that does not read as scrappy, it reads as a business that has not decided what it is.
The fix is one mark and one short set of rules that everybody uses. You get the logo in the formats you will actually be asked for: vector for the sign maker and the embroiderer, transparent PNG for the web, a square lockup that survives being a profile picture, a horizontal one for a website header, and a single-color version for a shirt or a stamp. The colors get written down in hex for screens and in print values for the printer, so the blue on the van matches the blue on the site. Type gets chosen, and it gets written down where it goes. Then the cards and the email signature are built from all of that.
What this is not: a brand strategy engagement. There is no positioning workshop, no naming exercise and no campaign attached. It is a logo and a kit, one time, $500 once. If you already have a mark customers recognize and you like it, you probably do not need this at all. If you are about to pay for a sign, a vehicle wrap or a website, doing it first is what stops you paying for those twice.
Who buys from you, what the other businesses near you look like, and what you cannot stand. One conversation, not a workshop.
A small number of genuinely different options, not forty variations of one idea dressed up as choice.
Revisions on the chosen direction until it is a mark you will happily put on the front of the building.
Every file, the palette, the type, the cards and the signature, in one folder that belongs to you.
Vector, which is the one the sign maker, the printer and the embroiderer will ask for. Transparent PNG for the web. A square version for social profile pictures, a horizontal one for a website header, and a single-color version for shirts and stamps. Most owners only discover they do not have the vector on the day the sign company asks for it.
Sometimes, and when it is the right answer I will say so. If the shape is fine and the real problem is that it only exists as a small blurry image, redrawing it properly as vector keeps the thing your regulars already recognize. If it was never any good, I will tell you that instead of charging you to preserve it.
No. It is a one-time project at $500 once, and nothing recurring attaches to it. You buy the kit, you own the files, and that is the end of the transaction.
Yes. The files are yours and you can put the mark on anything — vehicles, signage, uniforms, packaging, a stamp on the invoice. You will not be asked to license it back from anybody.
Before, if the timing allows it. The site, the Google profile, the cards and the van all pull from the same mark and the same colors, so sorting the branding afterwards usually means redoing work you have already paid for. If the site is urgent and the logo is only tired rather than wrong, it can go the other way round.
Not on this. Growth, marketing and website services — including the website care plan — are month-to-month with no long-term commitment, and you can prepay annually for up to two months free. Payment processing is a separate thing: it is a merchant account and it has its own terms, which I go over with you personally on the free review so everything is clear before you decide.
Yes, any month. There is no cancellation fee and no notice period to argue about on the month-to-month services — I would rather earn the next month than hold you to a term you regret. If you cancel a website plan the domain is yours, registered in your name, and you can take the site elsewhere.
Where the logo, the colors and the type end up doing most of their work.
Read moreThe profile picture and cover image a stranger sees before they ever reach your site.
Read moreThe full list of services and what each one costs, this one included.
Read moreThe Growth Audit is free and takes about two minutes to request. I look at what you have now and tell you straight what would move the needle first -- and what would not.
Prefer to talk now? Call or text (305) 215-6132Pricing shown is the published Rich The Payment Guy rate for this service and is what you pay; third-party platform costs, where a tool is delivered through one, are included in that monthly. Comparison figures are typical market ranges shown for illustration, not quotes from named providers. Individual results vary.